Blogging is widely used as a tool by marketing companies’ nowadays. But why blogging is so important for your SEO?
It’s simple. Google recognizes text and likes quality content. The more the better, and the better means the more competitive you are online.
Internet marketing companies are insisting for the use of blogging in each website because it helps with search engine optimization and adds accessibility by “log-tail” key-phrases which customers seek out for. An example, if you’re a Toronto physician specializing in providing healthcare for infants and children (pediatrician), and you want your patients to recognize you by the kind of work you do, you might want to write a descriptive blog article about “Healthcare for infants and children in Toronto”. In this case people who look for such services will have a great chance of finding you through your blog post. Another example would be, say, you’re a woodworker and you want to promote your brand new custom cabinets in your area, you might want to write a blog article about “Modern custom cabinets – Toronto trends”. A blog article is considered to be its own entity, a web page which we can call a “landing page” because when the customer finds your website online, he will be directed exactly to your Toronto blog post. On top of it, when your blog contains useful information, visitor’s conversion would be stronger – they will consider your company as more experienced in this industry.
Effective blogging is powerful indeed. Therefore, your SEO campaign should include an active blog on your website. Weekly or bi-weekly blog posts will help tremendously with your marketing and SEO goals. Blogging for the long-term, over a period of 6 months, will increase your website traffic by 200-300% !!!. And as mentioned previously above, Google loves text. Potential clients will find you directly through your blog campaign. If you noticed, you can tell by reading this blog article that it is SEO (Search Engine) optimized.
Therefore, consider talking to your Toronto SEO consultant at Goldeye Media. As online marketing experts, we will guide you through the blogging process and help you with writing your blog articles. We have a large SEO portfolio to backup our experience and our SEO portfolio covers many fields of business.